FORTUNE COOKIE: Sula Vineyards to Serve a Slice of Goa at its Destination Winery

By Sourish Bhattacharyya

I FIRST went to Nashik, India's wine country, about a decade ago and spent a couple of nights at what was then Sula Vineyards founder-CEO Rajeev Samant's home in the winery he had launched with the promise to put what he described as "our own Napa Valley" on the world wine map.

Goa's most famous shack restaurant, La Plage

(above), opens this Sunday in a gaily colourful

setting at Sula Vineyards, Nashik, giving wine

tourism in India a fashionable new direction

It was in the middle of a blazing summer, but as soon as the evening would set in, a rejuvenating cool breeze swept the leaves off the courtyard and brought the mercury down by a good number of notches. That was the signal for the cook to bring out my favourite Dindori Shiraz, a hearty red that turned out to be a match made in heaven for his Kolhapuri chicken. I used to wonder then if Nashik's newbie wineries such as Sula would be able to capitalise on their location in the lap of nine lone hills of the Sahyadris and make wine tourism a viable business vertical in what was till then an industrial town whose only other claim to fame was (and will forever be) its proximity to Shirdi, hometown of the original Sai Baba.

A decade later, Samant, a Stanford graduate who did a stint at Oracle, has not only made Sula the country's top wine brand straddling 70 per cent of the market, but also turned Nashik into a premier wine tourism destination. His old house has made way for a boutique hotel and last year, Sula's vineyards drew over 170,000 visitors from all over the world. It was a model that Vijay Mallya's Four Seasons wines sought to replicate in a picture-perfect Italian villa at Baramati (Sharad Pawar's bastion in the backyard of Pune) till the company's financial troubles got the better of the project. Fratelli, a successful new wine player, has also been doing something similar, though on a more modest scale, at its state-of-the-art winery in Akluj, the old cotton trade outpost in Maharashtra's Solapur district.

Sula, however, continues to be the leader in this new business, and now, by teaming up with a Goan institution, the celebrated French restaurant La Plage, it has taken wine tourism to a serious new level. For Samant, getting La Plage (whose restaurant at Sula Vineyards, which opens on Sunday, July 6, is called Soleil) to Nashik was "a big thing personally" because, as he explained to me, his second home, which is in Goa, is just behind the restaurant on Ashwem Beach in Morjim.

Imagine savouring a glass of Sula's
award-winning Shiraz, Rasa, even as you
soak in the verdant scenery of vineyards
in the shadow of the Sahyadri hills!

La Plage, which literally means 'the beach', is a stylish shack restaurant, which was launched in 2002 as a humble six-table establishment serving breakfast and lunch. Its founding trio -- Morgan Rainforth, a Welsh-French national who had studied cookery in Provence and had had enough of working with temperamental French chefs; his girlfriend Florence Tarbouriech, whom he met in Barcelona; and her long-time friend Serge Lozano -- fell in love with Goa on a backpacking visit and decided to stay on by doing what they knew best: running a restaurant. It turned out to be a gastronomic coup and very soon, celebrities from Amitabh Bachchan to Jeremy Irons and Kate Moss joined La Plage's growing fan following, savouring the French fare that Rainforth dished up with remarkable consistency.

International acclaim has been pouring in on Rainforth and his mates, like Goa's monsoon showers, and though the thatch-roofed restaurant, guarded by palms bent by centuries of sea breeze, stays shut from April to November, its loyalists show up without fail as soon as it opens for its unbeatable chicken liver pate with onion jam and the Thali au Chocolat. Well-known for being a ceaseless innovator, Rainforest surprises his guests with the tasteful simplicity of dishes such as fillets of tuna, served rare and encrusted with sesame seeds, and drizzled with a sweet-tangy soy sauce; or calamari stuffed with ratatouille; or the sardine filets with wasabi cream. Just the kind of food that'll make you yearn for a bottle of wine.

SWISS SCOOPS WARM UP ICE-CREAM MARKET

Movenpick has arrived in Delhi
with new global flavours such as
the popular crème brûlée (above)

AT RS 175 A SCOOP, Mövenpick is the second international premium ice-cream brand to enter Delhi (at the Select Citywalk, Saket) after Haagen Dasz, which despite its "Danish-sounding" name (a tribute to the treatment of Jews in Denmark during World War II) was born in Bronx, New York. Mövenpick is Swiss, the brainchild of a restaurateur named Ueli Prager, who opened his first outlet in Zurich in 1948, and the name he gave it is now famous as the ice-cream brand.

The restaurant became famous for the unusual ice-cream flavours on its menu, and as its outlets opened across Switzerland, the brand Mövenpick was born, but only after its takeover by Nestle in 2003 did it spread internationally.

 Boston University MBA Tarun Sikka
is the premium ice-cream brand's
national franchisee

Mövenpick first arrived in India in 2008, but the going wasn't good and its operations were wound down. With a young franchisee, Boston University MBA Tarun Sikka, driving it now, the ice-cream brand entered the country from Chennai and Delhi is its second pit stop. Bangalore and Mumbai are the cities next on its growth trajectory, and Sikka is confident, "without being over-ambitious", that he'll be able to cater to the niche market that Movenpick serves. "Do you know Movenpick is the top-selling ice-cream brand in Bangladesh?" Sikka declares triumphantly, adding that it's already on the menu of 30 hotels across India, including the Taj in Delhi and Grand Hyatt in Mumbai.

What I find refreshing about Mövenpick ice-creams is their unusual range of flavours -- crème brûlée is my personal favourite and I believe its masala chai variant is an international fast mover. The ice-creams are without artificial preservatives or flavourings, yet they are produced in such a way that their shelf life is 18 months; the sorbets hold good for a year. Each season, Mövenpick releases two sets of ice-cream: 16 flavours are fixed and another seven or eight are from its 'experimental' range, but what sets each one of them apart is the flavour intensity provided by the six or seven layers of the base ingredient in each scoop. There's a reason why good taste comes at a price.

NO CELEBRATION FOR OLD MONK AS IT FUMBLES IN YOUNG MARKET

ONE of the most anticipated rankings in the business of beverages is the global wine and spirits consultancy IWSR's Real 100 List, which stacks up local brews that are more powerful than most international best-sellers.

The old market leader has been left way behind
by United Spirits Limited's Celebration rum,
the world's No. 9 alcoholic beverage

This year's Top Ten List has two pieces of news relevant to our market. One is that Officer's Choice, which grew by nearly 5.5 million nine-litre cases in 2013, surpassing McDowell's No. 1, is officially the world's largest-selling whisky at 24.16 million cases. Across beverage categories, the two are at Nos. 5 and 6, compared with Johnnie Walker's No. 8 (19.28 million cases).

The second news, and this is a shocker, is that Mohan Meakin's Old Monk, for long the country's top-selling  Indian Made Foreign Liquor brand and the world No. 2 rum after Bacardi, has officially been relegated into a far corner by another United Spirits Limited (USL) heavy-hitter, Celebration, which reached 18.9 million cases (and the No. 9 position) in 2013. For those of us who've lost our alcoholic virginity with Old Monk, it's sad to see its sorry decline because of bad marketing and lousy distribution. Mohan Meakin's geriatric leadership doesn't seem to realise that nostalgia alone doesn't get the cash registers ringing.

KOREA'S JINRO SOJU IS THE WORLD'S NO. 1 ALCOBEV

WHAT makes Jinro special? For starters, it is the world's most consumed alcoholic beverage brand, it is produced in South Korea, and it sold 65.66 million nine-litre cases in 2013, according the global wine and spirits consultancy IWSR's authoritative Real 100 List. Jinro has been in the business of making soju, the Korean cousin of vodka, since 1924 and it was acquired by Hite, the manufacturer of Korea's largest-selling beer, in 2008. What's interesting about Jinro is that its label tells you whether it's being served to you at the right temperature. Each bottle comes with a temperature-sensitive paper tab in the shape of a frog, the company's label. It is white when the bottle is warm, but turns blue when it is cold and drinkable. Cool, isn't it?

This column first appeared in the Mail Today edition dated July 3, 2014.

Copyright: Mail Today Newspapers

At India's Woodstock, A Soul-Stirring Offering of Food, Wine and Music

By Sourish Bhattacharyya

SULAFEST, without doubt, is India's Woodstock. A celebration of youth power. A showcase of good wine, food and pop fashion. A music programme packed with the best of electronica and world music. A crowd that deserves to be held up as a model of self-discipline.

When the late lamented Chateau Indage pioneered grape stomping as a marketing gimmick to glam up the wine business, wine snobs would turn their noses up and just about tolerate the publicity that the Chateau got as a result of it. No one then could imagine that the tradition would get a life of its own and grow into a cultural festival under the leadership of Rajeev Samant of Sula Wines, the Chateau's challenger and nemesis.

Sula put Nashik on the world wine map after Samant, with help from his Californian winemaker, Kerry Damsky, changed the face of a district that was previously famous for having Asia's largest wholesale onion market. Today, Sula has 238 contract farmers, supervised by a team viticulturists, growing 17 varieties of wine grapes, some of which, such as Pinot Noir (at a place named Sangvi near Pune), were considered impossible to sustain in India. In the same way, Sulafest has ensured the district's place on the tourist map -- it's a pity that the event lasts just for two days.

When you have a 20-artiste lineup with Dub Pistols, The Dualists, Vasuda Sharma, Susheela Raman and DJ Anna leading the pack, you know Sulafest 2014 is a "gourmet music festival" not to be taken lightly. There's food for every taste bud -- from shawarma and kaukswe at the Food Court next to the Main Stage to piping hot and deliciously juicy kathi rolls at the Electrozone, which has a very different vibe and music that just sucks you in. It grows on you, especially after you've had a blueFROG bottle filled up with a heady vodka and watermelon juice combo (Rs 800). You can also have a Mount Gay rum mojito (highly recommended at Rs 300), or a shot of Grant's, or an Asahi beer, or any Sula wine that catches your fancy. If you wish to take some home, my good friend, Rinku Madan, who's presiding over the Club Sula stall, will take your order and have your choice shipped to your home.

Now in its seventh year, Sulafest has put Nashik
on the world tourism map and become
India's No. 1 gourmet music festival.
Image: Courtesy of blueFrog

Or you can grab a preservatives-free, sparkling fruit juice (Rs 100) -- apple, pink guava or passionfruit, take your pick -- from Pune's Good Juicery, which was launched last year by a South African resident of the city, Michelle Bauer, and her food technologist friend Julia Madlener. I was talking to Michelle's friend, a New Zealander named Brendan (not McCullum!), and he said the company insists on sourcing its fruits from India (each can of Good has 40 per cent fruit juice). Passionfruit is an exception, naturally, but Brendan surprised me by saying that the company has zeroed in on a vendor in Kerala. Imagine having passionfruit from Kerala! It reminded me of what celebrity chef Vikas Khanna said to me some time back: "There's nothing that isn't grown or eaten in India." Of course, he wasn't talking about fruits, but octopus cooked Keralan style!

I was lucky to catch up with Ajoy Shaw, Sula's talented and forever happy winemaker. He treated me to a Rasa 2007, a 100 per cent Shiraz, which still has maintained its ruby red hue bordering on purple, its luscious tannins slithering down my thirsty throat. Sula is re-launching Rasa 2007 as a Collector's Edition wine. Shaw said it was a pity Sula couldn't hold back stocks of its top-end wines -- my favourite, Dindori Reserve Shiraz, being one of them -- for later release. The demand for Sula wines invariably shoots ahead of the supply.

I asked Shaw about his preparations for the tough-as-nails Master of Wine examination. He said he wakes up sometimes at 3:30 in the morning to prepare for it, because he has full-time job to do. The process is expensive. It requires extensive wine tasting opportunities, which are not easy to come by in India, unlike, say, in London, where you have such events every week. And there's a lot of emphasis put on your English writing skills, which a biochemist such as Shaw may at times find challenging. I had heard the same story from Sonal Holland of ITC at the Chandon launch in Mumbai. But something tells me, both will eventually become India's first Masters of Wine.

Sulafest is not only about food, wine and music. It's also about conversations and memories that remain with you for a long time after the curtains have come down on the event.

Turning Point Wines Get A Capital Welcome as Delhi Gourmet Club Serves Paradise on a Plate

By Sourish Bhattacharyya

IT WAS only appropriate that the wines being showcased at the Delhi Gourmet Club's 68th event are called Turning Point. DGC's first-ever al fresco wazwan lunch on Saturday, January 25, was indeed a turning point for the club, which is now, despite being a 'Secret Group', a 5,000-strong Facebook community.

Delhi Gourmet Club's founder-member Rocky
Mohan (left) with Shafi Waza, one of the four
brothers who are carrying forward the great
gastronomical legacy of Khan Abdul Ahad
Waza. Picture: Shalini Chauhan

It was the first time that the club had invited a well-known catering company, none other than the inimitable Ahad Sons, which is carrying forward the legacy of Khan Abdul Ahad Waza, to present a traditional 16-course wazwan lunch. A celebratory wazwan meal can accommodate up to 32 courses, but the club's three founder-members (Rocky 'Mr Old Monk' Mohan, Atul 'The Guru of Sikandalous Cuisine' Sikand and yours truly) decided that 16 would be more than enough! And believe me, they were.

Of course, with Rocky, whose book Wazwan: Traditional Kashmiri Cuisine is the most insightful on the subject, to guide us, with the suave Shafi Waza, the third of the four brothers who are now the custodians of Ahad Waza's legacy, personally supervising the proceedings, and with Mohit 'Chowder Singh' Balachandran orchestrating the service with club member Nikhil Alung, we could expect the lunch to be a memorable affair, even though the weather wasn't.

Turning Point wines, which have just been launched
in Delhi and Gurgaon, share the limelight with
the invincible Old Monk, Ketel One and Bacardi.
Picture: Ajay Gautam

It was a cold and gloomy day (we joked that we had brought Srinagar's weather to Delhi), and the ever-hospitable Rocky, at whose sprawling Vasant Kunj farmhouse the lunch had been laid out, was worried that the chairs would be wet. The weather made no difference to the elevated spirits on the ground, for there was enough warmth to be had from the wood fires, the lavish spread of delectable wazwan dishes, and Turning Point wines, which have just been launched in Delhi and Gurgaon after a fairly good run in Mumbai and Pune.

Turning Point is the brainchild of Ashwin Deo, whom many of you'll remember as the man who steered Moet Hennessy India very successfully in the company's early days. A product of Nashik's wine lands, Turning Point is India's first wine label that addresses young people, the  country's largest population segment that hasn't evinced much interest in wine.

I suspect it is because wine has been presented in a manner that it comes across as some 'serious' drink that only 'connoisseurs' can appreciate. The truth is, wine, like any other alcoholic beverage, is meant to be savoured in the company of friends, with good food to accompany it, and not intellectualised upon. Turning Point wines draw you in with their bottle design -- it's sassy, youthful, vibrant. You just have to keep a bottle on your table to get people talking about the wine. It's a great ice-breaker.

But Turning Point wines have more to offer than their sleek bottles and meaningful conversations. The wines are made from grapes sourced with great care from contract farmers in Nashik, and matured and bottled at Ravi and Kailash Gurnani's York winery with expert advice from the roving biochemist-turned-oenologist from Bordeaux, Marc Dworkin. I had the Turning Point Rosé, made from Zinfandel grapes, and I was surprised by its lively freshness. It was not overly sweet; instead, it balanced crisp acidity with a hint of fruitiness.

I thought I would stick with the Rosé, but I changed my mind after I had the Cabernet Shiraz. It was young, flavourful and delicately balanced. The vines from where the grapes are sourced for the Turning Point Cabernet Shiraz are 10-15 years old, yet there's no rawness in the wine, which made it a perfect match for the food that was served piping hot from silver containers by by Shafi's men, all clad in white kurta, pyjama and skull cap.

And what a feast it was, from the nadru (lotus stem) fritters and mutton lahabi kebabs circulated as appetisers during the meet-and-greet hour, to the pounded mutton kofta with an apricot at the centre, the ruwangan chaman (my most favourite paneer dish), the unbeatable Hind roghan josh and its polar opposite, the aab gosht (mutton cooked in a milk curry), the unputdownable haak (Kashmiri spinach) and monje (turnips), the spongy gushtaba bearing the unmistakable Ahad Waza stamp, and the sooji halwa, phirni and kahwa (Kashmiri tea) at the end. It was a meal I won't forget in a long time.

For DGC, it was without doubt a landmark event -- a brilliant showcase of a regional cuisine rooted in tradition and a new wine label that has set out to re-write the old, cobwebbed rules of wine drinking.

TASTING NOTES: India Gets First Sparkling Wines with French Pedigree from Moet Hennessy

Moet Hennessy's Regional Managing
Director Mark Bedingham with a bottle
of the Chandon Brut at the launch of
the sparkler at the Four Seasons
Mumbai on October 20.

By Sourish Bhattacharyya

I HAVE just come back to my 18th-floor room at the Four Seasons Mumbai from a sneak preview tasting of the Chandon Brut and Rose, Moet Hennessy India’s debut methode traditionelle sparkling wines from Nashik, convinced that the country has a future as a serious producer of bubbles made with wine grapes and not Thompson seedless.

The Brut (Maharashtra MRP: Rs 1,200) arrived with a rush of playful little bubbles — the first visible sign of a good sparkling wine — and it effortlessly balanced crispy acidity with citrusy notes, without really letting its 10gm/litre residual sugar (high by French standards) over-express itself. So, if you’re looking for a Prosecco equivalent, this is not the one. The residual sugar (a result, predictably, of the 84 per cent presence of Chenin Blanc, which is not one of the grapes you’d associate with a methode traditionelle sparkling wine) was present in the background, but only to soften the acid attack. And just in case you’ve been wondering about it, Chardonnay and Pinot Noir are the other two grape varieties that have contributed the remaining 16 per cent of wholesome sparkler that lasts longs on the palate.

The balance was stunning and I felt honoured to be drinking the sparkler with its maker, Kelly Healy, a New Zealander who has been making sparkling wine for the past 17 years. It is just the kind of bubbly I would serve friends before a lazy, conversation-laden Sunday lunch, where I would order in Mini Mughal’s smoky, juicy butter chicken, and open the Rose (Maharashtra MRP: Rs 1,400) when people settle down to eat.

This is the first genuine Rose sparkling wine I have had in India — its competitors, I am afraid, taste like turpentine. It seamlessly marries the fruitiness of Shiraz with the structure of Pinot Noir to titillate your palate and draw out best feelings. This is just the sparkling wine you’d have with wholesome (but not chilli hot) rarha mutton or even the kosha mangsho of the Bengalis. Dal Makhni and Shahi Paneer are the vegetarian dishes that I can see getting along famously with the bubbly.

As we tasting the sparklers, I asked Mark Bedingham, Regional Managing Director, Moet & Hennessy Asia-Pacific about the difference Chandon will make to the wine drinking culture in the country. For those who can’t afford the price points of champagne, Bedingham said, Chandon offers “affordable luxury”. He said the sparklers had been made to “reach out to a whole bunch of new customers”, especially “the rising young professional class”.

Its custodians expect it to open up the market, at present very limited for sparkling wine, which have a 3-5 per cent market share in the country — naturally, because champagne has never been seriously appreciated; it has either been flaunted or reserved for consumption on festive occasions. “Emerging lifestyles in India are sympathetic to the consumption of sparkling wines,” Bedingham said.

The Chandon Brut is 84 per cent Chenin Blanc and
8 per cent each of Chardonnay and Pinot Noir. The
Rose is 90 per cent Shiraz and 10 per cent Pinot Noir,
which has become Nashik's varietal to look out for. 

The Chandon sparkling wines are now being produced and bottled at the Nashik-based York Winery, but Moet Hennessy India is all set to open its own winery at Dindori, a taluka with perfect soil for wine grapes that was first put on the country’s wine map by Rajeev Samant, the man behind the humongous success of Sula Vineyards. “We are here to be the pioneers for the highest quality of Indian wines,” Bedingham assured me as I couldn’t stop admiring the Rose. The tasting session convinced me that he wasn’t overstating his company’s case.

A SPARKLING NIGHT: The Chandon sparklers were launched on October 19 at a glittering party with the chatterati in full attendance, who, in true Mumbai style, sashayed in only after midnight. From the glamorous writer Shobhaa De, who looked younger than her daughter, to industrialist Gautam Singhania and actor Arjun Rampal, the city’s A-List partied hard till the wee hours to the heart-pumping music of the deejay, who had been flown in for the day from Paris.

The wine world was there too — from Rajeev Samant, who was a force to reckon with on the dance floor, and Ashwin Deo, a former managing director of Moet Hennessy India who has now his own wine label, Turning Point, to Sonal Holland of ITC Hotels, who, I learnt, is one of four Indians to get the WSET-IV certificate, which is quite a creditable achievement, to Indian Wine Academy President Subhash Arora, Sommelier India founder-editor Reva Singh, Business Standard columnist Alok Chandra, and celebrated wine trainer and writer Magandeep Singh.

I was most happy to meet Ian Morden, the estate director of Cloudy Bay, a jewel in the Moet Hennessy crown. A South African whose warmth is so natural and welcoming, Morden was the one who was given the charge of initiating the Chandon project five years ago. He still remembers how his first port of call was Sula, where Samant floored him with his hospitality. Maybe that gave Moet Hennessy the confidence to launch Chandon.