Showing posts with label Kashif Farooq. Show all posts
Showing posts with label Kashif Farooq. Show all posts

Tuesday, 24 December 2013

DINING OUT: Delhi's First Restaurant by a U.K. Celebrity Chef Off to a Great Start

By Sourish Bhattacharyya

IT'S NOT often that you get served the best risotto you've had in many years straight out of the pan by an international celebrity chef who has a warm-hearted laughter and vehement views on the wine that is sold in his own restaurant.
London's celebrity chef, cookbook
writer and television presenter, who
sold  his chain of restaurants in 2012,
has returned to the business with
Zerrucco by Zilli at The Ashok
in Delhi's Diplomatic Enclave 
It was a Friday night and Aldo Zilli's first day in India, a country he had known only through its spices, Gordon Ramsay and Rick Stein's television shows, and one of our best exports, Atul Kochhar, chef-owner of the Michelin-starred Benares restaurant in Mayfair, London -- the two had met 20 years ago at a television cook-off. He showed no signs of jetlag (he thanked British Airways for it) and laughed heartily when I said Jacob's Creek (the wine of the evening) was Wimbledon's official plonk and therefore fit to be served only to the Williams sisters.
I knew I was being uncharitable (because the restaurant, Zerruco by Zilli, was a couple of days away from its official opening and hadn't yet got its wine supply) and perhaps politically incorrect, but you can be just yourself when you're with Zilli, who has more restaurant success stories, best-selling cookbooks, product endorsements and newspaper columns than most other celebrity chefs, and yet wears his status very lightly. His Italian roots show up when he makes every guest feel special not because it is good for business, but because he's genuinely warm-hearted.
Zerruco by Zilli has come up where Mashrabiya, the Middle Eastern restaurant run by Arjun and Amit Amla at one corner of The Ashok, used to rock with its heady mix of belly dancing, good food, flavoured shishas and pleasing ambience. It survived longer than Maroush, the rooftop Lebanese restaurant at the ITC Maurya, but it had ceased to make business sense.
Zerruco by Zilli has stepped into Mashrabiya's vast space. Sprawling across a 3,000-square-foot dining room, with a 70-foot-long backlit panel made with individually designed wooden pieces, and an equally expansive al fresco area with its own bar and wood-fired pizza oven, it is Zilli's first foray into the restaurant business after 2012, when he sold his chain in London (the most famous name among them being Zilli Fish). And it promises to be Delhi-NCR's liveliest Italian restaurant serving what Italian chefs do best -- cook food whose simplicity is as beguiling as its bouquet of tastes and flavours is seductive. The laudatory tweets from the fortunate few who partied till well beyond midnight this past Sunday -- it started as a brunch, but there was no stopping the guests -- echoed the same feeling even as Zilli exclaimed: "OMG Indian people can party 12 hours later"!
Promoted by Kashif Farooq and Prashant Ojha, who turned Urban Pind into a nightlife phenomenon before it had to shut after the landlord demanded a rent that the duo couldn't afford, the co-branded restaurant has also benefited from the expertise of its principal consultant, Manish Baheyti, a former senior executive with The Oberoi Group who also had a stint as Director of Marketing at the Hyatt Regency New Delhi. As General Manager of The Trident Bhubaneswar in 2005, Manish, who's from one of Rajasthan's minor royal families, posted the hotel's highest profit in 23 years. The trio clearly bring a wealth of experience to the table and only they could have braved the one year it took them to build the restaurant out of a space that had become a rubbish dump after Mashrabiya shut down.
Kashif, who's 33 and a graduate of Delhi University's Sri Venkateswara 'Venky' College, has an interesting back story that I have to share here. The young restaurateur spent his early childhood in Srinagar, but had to relocate with his family to Japan because his father could not cope with terrorist extortion threats. "Kashmiri Pandits weren't the only people who were made refugees by terrorists," Kashif said with feeling. He had always wanted to be in the business of hospitality and next big dream is to open a hotel in Dubai. "Why not in India?" I asked. He replied that it is very difficult to do business here.
My meal with Zilli alternating with Kashif, Manish and an old friend, image consultant Pareina Thapar, started with minestrone soup -- I loved the way it was served just the way I have been having it since childhood, without any modernist interventions. Next came the crispy fried squid tossed with fresh chilli, garlic chips and coriander -- a temptress, it's one dish that would keep drawing me back at Zerruco by Zilli, as would the silky wild mushroom risotto. The Margherita Pizza was, again, just the way you'd have it in Naples.
Another Italian classic, Melanzane alla Parmigiana, layers of fried aubergine with tomato sauce, fresh mozzarella and basil, was also presented without any fuss or frills, and the vegetarian tagliatelle was brought alive by a red pepper sauce. But the show-stoppers were the pan-roasted seabass fillet with fennel and orange salad, potatoes and spiced red wine sauce, and the Cicchetti Lamb, which is a mover and seller at Manchester's acclaimed Italian restaurant after which this pan-roasted rack of lamb with a red wine glaze takes its name. It's home-style Italian fare whose beauty is that it is well-made and connects with the soul.
With Zilli's life being regular fodder for my favourite U.K. newspaper, Daily Mail, there's not a nugget of it that is not known to the reading public, so I merrily flaunted my knowledge of his stiletto ravioli, which he had originally designed for the U.K. edition of Vogue. He quickly produced two of them, the green (and more popular) one being stuffed with mushroom and ricotta, served with asparagus and tomato mascarpone sauce.
The baked dark chocolate and chilli fondant complemented with vanilla ice-cream was the fitting finale to the treat. Zilli proudly declared that it beat the entry by a Michelin-starred chef on a television show. Well, Zilli doesn't need a Michelin star to prove his credentials. He has mastered the art of stunning simplicity.



Thursday, 24 October 2013

Everything You’ve Wanted to Know About Aldo Zilli’s Foray into India

By Sourish Bhattacharyya

THE PROBLEM with being a spy is that you don’t always get every piece of the jigsaw puzzle right. My post on Aldo Zilli’s Indian foray has evoked a tremendous response and fortunately, it also helped me re-establish contact, thank to my good friend Pareina Thapar, with Manish Baheyti, a dapper hotelier and a product of the Oberoi Group whom I have known off and on since his days as Director of Marketing at the Hyatt Regency.
In 2008, Manish and his wife Sonali established Haute Services Pvt. Ltd., which is a boutique consultancy with hospitality and art advisory as its main verticals. Their hospitality clients have included Usha Lexus Hotels, Seasons Group and Sinclairs. And it was Manish who set in motion the process that is bring Aldo Zilli to India.
Let’s hear it in his words and these are from an email he sent me late at night (my comments are in parentheses):
I have known Kashif (Farooq) and Prashant (Ojha) socially for many years and we got the opportunity to work with them from January this year as the lead consultants to a restaurant they wanted to open in place of what used to be Masharabiya (the open-air restaurant that used to be famous for its Lebanese food and belly dancing till it shut down) at The Ashok. Except for architectural services, interiors and kitchen design, we advise them on all other aspects of putting together this brand.
The need to provide a sound positioning to this restaurant in terms of its food offering, coupled with the fact that Delhi has a discerning palate, encouraged us to look overseas to engage a known name. Atul Kochhar (the Michelin-starred chef-owner of London’s Benaras restaurant) and I have been close friends for over 23 years, both having started our careers at the Oberoi School of Hotel Management, and I reached out to him for suggestions, which led to identifying Aldo Zilli.
The restaurant, Zerruco by Zilli (so he’s not bringing Cicchetti, as I had speculated), is co-branded with Aldo and our understanding is to grow the brand to be present in at least two more locations over a period of three years. There is no investment from Aldo Zilli. Besides Kashif Farooq and Prashant Ojha, who are the main promoters of this venture, they have three investing partners, namely Prashant Aggarwal, Bikram Oberoi and Munish Lal, for whom this will be the first hospitality venture.
The menu for the restaurant is completely designed by Aldo and he brings to the table his recipes from some of his most famous restaurants such as Zilli Fish, Zilli Green and the over 12 books he has authored, some of them big bestsellers. This gourmet dining restaurant will have a separate section in the menu for vegetarians as he found that majority of his patrons for Zilli Green in London were well-heeled Indians with a penchant for Italian vegetarian food.
I spent a week with Aldo recently in London and I can say that he is thoroughly excited about making his first-ever foray into the Asian market with a restaurant in the Capital of India.

Tuesday, 22 October 2013

Urban Pind’s Kashif Farooq Ties Up with Celeb Chef Aldo Zilli to Get Acclaimed UK Restaurant

By Sourish Bhattacharyya

WHAT’S with celebrity chefs and their love for Delhi? Even before we could stop talking about the galaxy of Michelin-starred chefs who spent a week in the national capital, thanks to Anand Kapoor and his non-profit Creative Services Support Group, the city is abuzz with the news that London’s celebrity chef and television presenter Aldo Zilli is opening a restaurant at The Ashok, the state-run hotel infamous for its evil-smelling corridors, in partnership with Kashif Farooq of Urban Pind.
Television celebrity and cookbook writer Aldo Zilli's Fresh
and Green
was on the Daily Telegraph's Top Ten Books of
2012. He has teamed up with Kashif Farooq to bring the
much-acclaimed Cicchetti restaurant (TripAdvisor rating:
4.5/5) to the state-run hotel, The Ashok, in New Delhi.
Zilli has just made headlines by creating a pair of edible stilettos from fresh pasta stuffed with spinach, ricotta and truffles (price: 7.90 pounds) for the multiple award-winning Manchester restaurant, Cicchetti, which is said to be the favourite of Coleen Rooney, wife of the England and Manchester United superstar Wayne Rooney.
Farooq’s Urban Pind, the N-Block Market, Greater Kailash-I nightclub, has seen better days, when the queues outside it and its discriminatory “foreigners first” entry policy kept the watering hole in the news.
Those were the days when Farooq could get away by making his infamous statement — “Foreigners know how to talk to or approach women. Indian men get drunk and start to misbehave.” He said this to author Omair Ahmed in Outlook magazine, but now, after being for years the must-go-to party spot in South Delhi, Urban Pind seems to be no longer top of mind for Delhi’s night birds.
Born in the Italian seaside town of Alba Adriatica in Abruzzo, Zilli ran a number of restaurants in London (the most famous of them being Zilli Fish, a Soho institution, which he sold along with the rest of his chain after he hung up his chef’s whites in 2012). And of course, he’s a television favourite — as we learn from his website www.aldozilli.com, he has co-hosted with Enzo Olivieri a top-rated cookery show shot in Sicily (it has gone into its second season); he has travelled around Britain with fellow chef Silvena Rowe to compete in local cook-offs; his wife Nikki and he have mentored on television a homeless boy on television; he has lost 15 kilos on a reality show named Celebrity Fit Club; and he has even charmed the audience with his Italian songs in the ITV1 show, Celebrity X Factor.
He is also an acclaimed author of ten cookbooks and two autobiographies — his book over 100 vegetarian recipes, Fresh and Green, was on the Daily Telegraph’s Top 10 for 2012. He writes a weekly column for the Daily Express Saturday Magazine; he has consulted with Kraft Foods and Morrisons Supermarkets, where his Pizza Calabrese with Nduja (Calabria’s signature soft salami) was a national best-seller; and he has opened his own public relations and marketing company, Zilli Media (www.zillimedia.com).
Who brought Kashif Farooq and Aldo Zilli together? The buzz is that the match was sealed by Michelin-starred chef Atul Kochhar of London’s Benaras restaurant. And the restaurant brand that they are bringing in, Cicchetti (named after the Venetian term for ‘small plates’, pronounced ‘chi-KET-tee’), is run by Carlo Distefano’s San Carlo Group, which has become famous riding on the success of the restaurant, which opened last year at the Piccadilly with a TripAdvisor rating of 4.5/5 after a hugely successful start in Manchester, and the Waterloo Street cocktail bar-cum-restaurant, Fumo. After he sold off his business, Zilli joined the San Carlo Group as Chef Consiliere, a consultancy position that makes him responsible for designing the menus of Cicchetti (www.sancarlocicchetti.co.uk). Having made its debut in Birmingham in 1996, the Group has spread its wings to 12 locations, including Kuwait, Beirut and Bangkok.
The entry of Cicchetti into The Ashok follows closely on the heels of the rather unimpressive opening of Michael van Cleef Ault’s nightclub for the fatcats, Pangaea, in partnership with the colourful owner of Spice Global, B.K. Modi. The industrialist’s other venture at The Ashok — Nom Nom, the Pan Asian restaurant in association with Dharmesh Karmokar — is yet to acquire the buzz of its Mumbai counterparts, which have got rave reviews from critics and guests alike. Will Cicchetti do what the combined star power of Michael van Cleef Ault and B.K. Modi has not been able to achieve in the jinxed state-run behemoth?